Penn Station Brand Campaign
POWERS AGENCY - Spring 2017
Penn Station needed a new tagline, and they counted on Powers Agency to create the best: Penn Station, Hot Meaty Goodness.
As part of Penn Station East Coast Subs, you know there’s a lot we could brag about. We can talk about the source of our ingredients, our service or the menu options. Different types of customers could like us for a lot of different reasons. But we did a little research and it’s clear who we need to talk to. It’s the people who go out of their way for food that tastes incredible and satisfies the appetite. Folks who wouldn’t give up quality for speed. Customers who don’t want a snack or a lettuce sandwich. They want a meal. So what can we say that appeals to heart and mind the way our food appeals to mouth and stomach? What can we say that our competition can’t? How do you sum up, in a few words, the taste that makes Penn Station great? Hot Meaty Goodness. That’s right, it’s what they want and we’ve got it. So look for it soon in Penn Station ads near you. You heard it here first. Get ready tell the world.
Creative Director: Terry Dillon
Designers: Zach Zimmerman and Colleen Butler